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Strategy and Innovation

Shape the future of healthcare with 6B’s Strategy and Innovation consultancy. We work with NHS organisations, healthtech vendors, and public sector bodies to define bold digital health strategies, explore new models of care, and drive innovation that delivers measurable outcomes.

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Whether you're developing a new digital health product or extending an existing solution with Strategy and Innovation, Whether you're developing a new digital health product or extending an existing solution with

Rebecca

Rebecca

Business Development

Whether you’re developing a digital roadmap, launching a new service, or navigating NHS transformation priorities, we provide the insight, structure, and challenge needed to turn ambition into action. Our team brings a deep understanding of the UK health and care system, combined with practical experience delivering successful digital change at local, regional, and national levels.

We help you explore what’s possible — and guide you to what works.

Understanding Strategy and Innovation in Digital Health

Digital transformation in healthcare isn’t just about technology — it’s about designing systems that are sustainable, scalable, and centred on people. That means navigating complex policy, aligning diverse stakeholders, and making decisions that balance vision with operational reality.

At 6B, we help organisations create strategies that are both ambitious and implementable. We support long-term planning, short-term delivery acceleration, and everything in between. From ICS-level data strategy to go-to-market plans for healthtech startups, we tailor our approach to the context and outcomes that matter most to you.

Our innovation consultancy explores new pathways — from virtual care models and intelligent automation to predictive analytics and patient-generated data — always grounded in the practical requirements of safety, interoperability, and regulatory compliance.

Our Strategy and Innovation Approach

We start by understanding where you are today: your systems, challenges, regulatory environment, and clinical or commercial goals. Through a mix of stakeholder interviews, market research, and service mapping, we build a clear picture of your current position and opportunities for change.

From there, we co-create a strategy or innovation roadmap that reflects your priorities — whether that’s scaling a digital service, meeting NHS England targets, launching a new product, or aligning with interoperability frameworks.

Depending on your needs, we may support:

  • Strategic discovery and future-state design
  • Investment cases and business model development
  • Digital maturity assessments
  • Product innovation workshops
  • Technology landscape analysis
  • Innovation procurement guidance
  • Stakeholder engagement and communications planning

We don’t just write documents — we provide actionable, supported guidance that integrates with governance processes and supports delivery teams.

Benefits of Strategic and Innovation Consultancy

Working with 6B gives you clarity, focus, and forward momentum in a fast-changing digital health landscape. Whether you’re a Trust shaping your digital roadmap or a vendor preparing to scale, our approach ensures that strategy and innovation aren’t just aspirational — they’re achievable.

You’ll gain:

  • A clear, evidence-based plan aligned with NHS policy and delivery realities
  • Greater confidence in investment and technology decisions
  • Early insight into risks, barriers, and opportunities
  • A pathway from vision to implementation, supported by clinical and technical expertise
  • A trusted partner who understands both innovation and regulation in health and care

With 6B, you move from “what if” to “what next” — faster, smarter, and with greater impact.

Why Choose 6B for Strategy and Innovation?

We combine strategic thinking with hands-on delivery experience. Our team includes digital health consultants, service designers, clinical advisors, and technologists who’ve led transformation across NHS organisations, ICSs, and digital health companies.


We’ve supported national strategy development, regional data and infrastructure programmes, and vendor innovation journeys — helping our clients scale with confidence and deliver solutions that align with NHS goals for integration, personalisation, and population health.


Our consultancy is grounded in pragmatism. We understand the constraints our clients operate under — from tight timelines and legacy infrastructure to regulatory hurdles and stakeholder complexity — and we work with you to create strategies that are resilient, realistic, and ready to deliver results.